A Pictorial Blog of Things I Make,
Items I Collect, Architecture I Love,
and Other Stuff

Monday, March 21, 2011

Surviving Signs of the '70s in Manhattan

Almost 34 years after Studio 54 opened, on April 26, 1977, the Gilbert Lesser-designed logo still embellishes the entrance to 254 West 54th Street. The storied discothèque closed permanently 25 years ago this month. 

 Paley Park, 3 East 53rd Street.

Built in 1978, this 31-story rental building is at 201 East 87th Street.

 1970s-era logo for the MTA at the corner of Lexington Avenue and East 68th Street.

  Massimo Vignelli designed this logo circa 1973.

 118 Orchard Street.

At 245 East 58th Street is an example of the Peignot font used for The Mary Tyler Moore Show (1970-1977).

Now known as the City Cinemas Beekman Theatre, this movie house at 1271 Second Avenue retains its original signage from 1978.

 242 West 76th Street.

 This apartment building at 119 East 57th opened in 1975 and was designed by David Kenneth Specter.

 220 East 65th Street.

Completed in 1979.

 This vestpocket park at 217 East 51st Street opened in 1971 and was designed by Sasaki, Dawson, Demay Associates

An old-fashioned town house at 417 East 84th Street with a '70s-looking sign.

At 122 Amsterdam Avenue is this self-weathering steel monument to MLK sculpted by William Tarr in 1973.

20th Precinct of the NYPD, 120 West 82nd Street.

This sign on West 50th Street announces the revival of the 1971 musical, which begins previews on October 13.


  1. I almost wept because of all the movie and TV associations I had of NYC as a child in SE Texas in the 70s. Furthermore, I used to live next door to "A.D. 1972" and the A.D. never failed to amuse me. Taking this tour, I felt like an unmarried woman with visions of murder, wearing beige-tinted Sol Moscot spectacles and carrying a Big Brown Bag.