A Pictorial Blog of Things I Make,
Items I Collect, Architecture I Love,
and Other Stuff



Friday, October 29, 2010

Turn-Ons for Typophiles

Archetypal art deco typeface on Fourth Avenue, Bay Ridge, Brooklyn. Designed in 1927 by Morris Fuller Benton, the font was christened Broadway in honor of Manhattan's Theater District.


 A sewing business at 48 West 25th Street, Manhattan.

  L&T's lissome logo was hand-written in the 1940s by Andrew Geller of Raymond Loewy's storied design office. Here the logo bedecks the flagship Fifth Avenue store of 1914, designed by Starrett & van Vleck.

 Devastating deco in the lobby of the General Electric Building (1931) by Cross and Cross
 on Lexington Avenue, Manhattan.

 West 88th Street, Manhattan.

 A 1949 confectionery at 8518 Fifth Avenue, Brooklyn.

Murray's Sturgeon Shop, 2429 Broadway, Manhattan.
To look at more examples, visit: Turn-Ons for Typophiles: Upper West Side Addresses

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